Followers are incredibly valuable to your company.
Whoever follows you on Twitter not only sees your Tweets but is also prone to become your advocate and your client.
Followers feel more confident about a company when they follow it, tweeze about it, retweet their
Tweets and buy from it
Conquer more followers on Twitter
Conquering followers means raising an audience with whom you can interact over time.
Defining a follower campaign with Twitter Ads is an easy way to accelerate the increase in the number of followers.
This type of campaign promotes your Twitter account with desktop and mobile users in places like the Who to follow panel and the homepage timeline.
Prepare Your Campaign for Success
When creating Tweets for use in a follower campaign, include a compelling reason why people follow you. This reason can be:
An exclusive discount
Upcoming Product Updates
Access to search results
Sometimes adding a Tweet image to a follower campaign can divert attention from the following call. Try Tweets with and without photos and use whatever works.
For best results, create three or four campaign Tweets, each with slightly different text. So you can identify which one is most efficient.
Increase your Twitter audience with a follower campaign
Understand your followers
Use the Public Insights panel to learn more about demographics and interests of your followers.
Reach the right audience
Use our efficient targeting to reach people who are similar to your followers or by keywords, interests, and more.
Monitor campaigns
Look at your Campaigns panel for the number of ad impressions and followers impressions, follower rate, and cost per follower.
“On a platform like ours, very attentive to customer needs, Twitter Ads is the best platform to reach the right audience and start a conversation with each user.”
